Not All Sequels Suck: How One eBook Idea Can Become Two Products
You might have this great idea for an eBook, but the topic seems... big. Too big.
Or you're tap-tapping away, in the throes of writing, when you hit the 20,000 word mark and realise... there's more than one book in this.
Or you've already got an eBook for sale, which is awesome, but you can't stop thinking about all the great information you didn't include. And it's keeping you up at night.
Well I say, why not make a sequel? Or a series?
Imagine if the whole Harry Potter story was just one book? (Pretty sure kids couldn't lift that thing).
Why might a sequel be a good option?
- To make it easier for your audience to digest (two or three smaller books, rather than one epic novel)
- To make it easier for your audience to download (don't be using all their bandwidth! Big digital books often equals long download time)
- To expand on an idea with more depth, updated information, a fresh perspective (like a second edition)
- Because you've created similar but new content (for example, recipe books or meal plans)
- If the first book is informational, to add a workbook, toolkit, or interactive companion to put the theory into action (like Spirited + the Spirited 2014 Companion or She Is Radiant + The She Is Radiant Toolkit)
- To create an annual or seasonal product (for example, how to dress for work, spring edition!).
- To get a product up for sale sooner (so write the first half, publish that, then continue writing the sequel)
- To offer your audience choice (plus you can always bundle them together at a discounted rate)
- If you write fiction, to continue the story!
How do you know if a two (or more) part series is right for you?
A few people may have plans set in stone for how their eBook products will be completed. But for most, this is a decision made not at the beginning, but rather, during the creation or editing phase.
Once you have a sizeable chunk of your masterpiece written, it becomes easier to see it's true length, and, how exactly it's going to help people. With those factors in mind, think about how best to serve your audience - what they would most appreciate and get the most value out of (no idea? just ask them) - coupled with what suits you best (think: how long it takes you to write, cash flow, planning product launches, how it fits with your other offerings).
Or, as mentioned above, perhaps you already have an eBook on the market, and you feel the call to go deeper, and share more. I reckon, give it a go. You may find that not only is it a success, but it draws fresh eyes and new interest to the original product too!
What do you think of sequels or series'? Could they work for you?