How mood boards get you what you want!
Are you thinking of hiring a graphic designer, but have reservations? What if they don't 'get it'? What if they don't deliver what you want??
As a graphic designer it’s fun to have free reign over some projects – we get to use our favourite fonts, try weird colour combos and think outside the box.
But what I love more than anything is totally nailing what my clients want. I mean, really getting it spot on. Hearing feedback like “you somehow knew exactly what I wanted!” and “it fits so perfectly with my vision!” is what floats my boat.
And I’m pretty sure that’s what you are looking for in a designer too – someone who just ‘gets it’ – and delivers the design of your dreams.
So without further ado, here are three ways you can make sure your graphic designer gets your style.
1. Check out a designer's work to see if it resonates.
Do your homework. Visit websites of graphic designers in your sphere and take a look through their portfolios. Are you drawn to what they’ve designed? Does it entice you? Do they specialize in projects similar to yours? It’s great to find someone who is experienced in a style you like. However, also make sure you…
2. Get in contact and ask the questions.
Even though I do recommend finding someone who does work you like – that’s not the be-all and end-all. Most graphic designers are capable of many styles – and will provide you with a robust set of questions and requirements to get a complete picture of what you are after. Many of us enjoy working outside our comfort zones every now and then! There’s no harm in asking questions via email or organising a Skype/phone chat to make sure you’re a good fit for each other.
3. Communicate visually - with a mood board!
One thing I always recommend to my clients is that they create a ‘mood board’ on Pinterest to visually communicate their style. Collect inspiring words, images, colours, fonts – anything that captures or relates to the style you are going for. A picture is worth many, many words! Even if there doesn’t seem to be a recurring theme to you, designers can often see it. This is the single easiest way to show your designer exactly what you want. DO NOT SKIP THIS STEP!
The more information, examples and clear vision you can provide to your designer, the more spot on (and faster) your finished design will be.
Does this article make you feel more confident in communicating your style ideas to a graphic designer? Do you have any tips to add to the list? I'd love to hear from you in the comments below!