One question I get asked a lot is how to know whether an idea is good enough to turn into a successful eBook.
Many of you are entrepreneurs and if you're anything like me, you have a dozen half-baked ideas for eBooks and products and blog posts and other offerings swirling around your brain and notepad at any one time.
In the thick of creation mode, it can be hard to see our ideas objectively. So, to help sort the good from the bad, here are three ways to know whether your idea is worth turning into an eBook.
1. Take note of what people consistently ask you about.
I love this, because it's super simple - your clients or readers are literally telling you what they want to know. If you find yourself giving advice or tips about a topic or related bunch of topics consistently (in your area of expertise), that right there is a sweet spot.
2. Test the waters.
Use your audience to test the waters by asking them what they want. You could:
- Post a question on your Facebook page: "Hey guys, I am thinking of creating an eBook for you! What do you want to know more about - Topic X or Topic Y?" (This is great because people LOVE to be part of the behind-the-scenes planning process)
- Create a free survey using SurveyMonkey and ask your followers to head on over there
- Write a blog post on that topic and gauge the response
- Create a fresh email list and sales page for your new eBook (yep - even before you've started writing it!) and direct people to sign up for updates if interested (this gives you a great insight into whether peeps are keen. You can always 'can' the project later if the sign-ups are low)
3. You totally love it and believe in it and want to shout it from the rooftops.
I believe the best eBooks come from passionate people with an authentic message to spread. Will your eBook help people? It doesn't have to be world-changing, but it should intend to add to the good in the world, however that looks for you. Writing, designing and launching an eBook can be a big project, and you'll need passion and commitment to help carry you through the rough days. If you're in love with the idea, it's a good indication you should follow that feeling.
A topic you're passionate about + what your audience wants to know about = the eBook idea sweet spot! (Click to tweet this!)
I'd love to hear from you in the comments below. Do you have a hard time choosing which of your ideas are the best ones to pursue? Will these three steps help you to narrow them down?