I've heard murmurs from some people who think that in this 'age' of super-fast social media scrolling and 15-second Youtube clips, that eBooks are becoming outdated. I don't think so, and neither do the millions of people buying them. Here's why:
1. An eBook is relevant as long as the content is relevant.
If no-one wants to read your 20,000-word eBook on types of soil, perhaps that isn't because it's in the form of a downloadable PDF, but because the number of people who care that much about soil could probably fit in an elevator.
The same goes for content that can become outdated. If you have written a guide for using certain software, for example, then that will need to be updated at the same rate as the said software to maintain relevancy.
2. eBooks are there for people who want to learn more.
Is an eBook as simple to digest as a 500-word blog post, or funny infographic? Nope, and I'm not arguing that. But, if they're reading your blog, your clients and readers are interested in your area of expertise, and some of them will be interested enough to invest in learning on a deeper level. That's why you have an eBook.
If you've carefully considered your audience and what they want, opting-in or buying your eBook is the logical next step for those who are ready to find out more. As fun as speedily scrolling through snippets of information is, there's no depth to it. To learn, it's time to dive in to something longer.
“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”
3. People love eBooks!
23.2% of Amazon's book sales in 2014 were eBooks (including all digital book formats). That's a lot of books. It dropped around 1% from the previous year, and part of the reason is because of the rise in independent writers publishing directly through their websites - those of us with PDF eBooks!
eBooks are incredibly convenient, weigh nothing (hello taking 5+ books on holiday!), download instantly, are often cheaper than their printed counterparts, save paper, and offer unprecedented access to writers who may not otherwise have a chance to be published. Exciting, no?
How to inject life back into your eBook:
If you've got an eBook on offer, but sales or downloads are lagging and you're not sure what to do, try one of these ideas:
- Update the content, refresh the cover, and offer it anew as a 2015 Edition
- Have a flash sale
- Offer a limited edition bonus (e.g. over 24 hours or a week) with every eBook sale
- Refresh your sales page with new graphics and testimonials from happy readers
- Draw more attention with a nice sidebar graphic on your blog
- Add a little "P.S. Check out my eBook!" at the end of your blog posts
- Host a competition to win a copy on social media or as a guest blogger
- Add a section about your eBook, including some lovely feedback, in your newsletter.
What's been your experience with eBooks? Do you feel like they're just as relevant as ever?
P.S. You might also like: 6 Tips to Make Money Publishing eBooks.