Why you should create a high converting opt-in offer
A CRITICAL COMPONENT OF BUILDING YOUR ONLINE BUSINESS IS GROWING YOUR EMAIL LIST, AND CREATING A COMPELLING OPT-IN OFFER IS ONE OF THE BEST WAYS TO KICKSTART THIS GROWTH.
You want your email list to be made up of people who are genuinely interested in you and what you have to offer: your target market. Your ideal customers and readers.
That’s why your opt-in offer (a gift to entice people to join your list) needs to be unique, highly relevant to your business and of real value to your ideal clients. If people are on your site, checking you out, they are already interested – you need to give them a compelling reason to sign up.
What would your readers find valuable? Something that saves them time, money, pain, or makes their life easier, better or more beautiful. It also needs to be damn high quality. Proofed, designed,and worth paying for.
Why would you give away something so valuable for free?
Because it shows you’re serious about helping people. Because it builds trust with readers.
Because it’s a genuine thank you in return for a reader’s contact details. Because it’s an ad for your business. You’re showing people the quality of what they will receive if they go on to work with you.
How do you choose which is right for you?
Think about what you currently offer your readers or customers (as in content as well as services or products). What is popular? What do they comment on most, or ask questions about? What would you love to create? What would be the perfect compliment to a service you provide? How can you genuinely help? Brainstorm a list then narrow it down to one – and get cracking!
So, what should you offer?
Here are a few ideas:
» A sneak peek or preview of a paid product – like a free chapter or lesson
»A smaller version of a paid product – like a 3 day meal plan
» Something which compliments a service you offer
» Useful templates – like a product launch worksheet or a calendar
» Inspirational printables – like quotes or illustrations
» A mini eCourse – like 5 days of video coaching
» A discount – like 10% off their next purchase
» A VIP offer – like first dibs on tickets
» An eBook or workbook – like a recipe book or marketing plan
The best opt-ins are win-win – you gather details from ideal customers, and the customers receive something great that they need and want in return.
P.S. Tricking people is icky. Don’t do that. It’s of no use to have people on your list that don’t care about you or your products. Be genuine. Offer genuine value. Get genuine sign-ups.